Bulldog Skincare win Multiple IPM Awards for Strava Campaign

Bulldog Skincare, the men's skincare and cosmetic brand, were presented with two awards at the 2024 Institute of Promotional Marketing (IPM) awards for their series of Sponsored Challenges on Strava. 

Winning gold in both the Health & Beauty and Best Use of Technology and Digital Channels categories, the brand collected the awards in a ceremony in central London, together with their creative agency Twelve, and members of the Strava for Business team.

Bulldog were also awarded silver in the Best Brand Partnership category, showcasing effective collaborations between brands.

These awards recognized the outstanding effect of Bulldog’s series of Sponsored Challenges run on Strava through 2023, including Go the Distance, Be Your Best and Feel Your Best. With a simple but motivating range of goals, great rewards (including discounts and prize draws) and a well-recognized brand in their target market, the challenges were highly successful.

Bulldog followed their success with a range of further activations in 2024 including the Get Active and Go Further challenges.