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HellahGood Run Club: Motivating the Community to Move
The Goal
The Goal
Hellah Sidibe is a runner with an impressive run streak dating back to May 15th 2017. In 2021 Hellah ran across the United States from Los Angeles to New York, covering 3,061 miles (4,926km) in 84 days.
Since beginning his streak, Hellah has built a large community on Strava, sharing his journey and thoughts with thousands of followers. Hellah uses his Strava club, HellahGood Run Club, to motivate, inspire, and engage his fans.
I use the Hellahgood Run Club as a space for everyone to feel like they belong. I call it OUR club and hope that people feel pride in being part of something together that’s bigger than ourselvesHellah Sidibe
On his own account, Hellah logs his activities every day, often posting photos and videos alongside his runs. On the HellahGood Run Club, he not only encourages the community to share their thoughts and experiences, but he also shares regularly himself.
Hellah uses this club to post updates and tips, motivating his followers and replying to a lot of the comments that he receives. He also uses the club to highlights his sponsors, giving them added value to this highly engaged community. Events are another aspect of the HellahGood Run Club, and these are organised on Strava and promoted through his community.
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