Case Studies
Brands
Nature’s Bakery: Building lasting relationships with consumers
Nature’s Bakery wanted to drive awareness and brand engagement as people prepped and stepped back into the grind of the school year.
Brands
Smartwool: Engaging and motivating the outdoor community
Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.
Brands
Tribe: Leading a revolution in sports nutrition
TRIBE launched a series of challenges to connect with Strava's audience of athletes and build awareness for the TRIBE 1,000,000 Mile Challenge.
Brands
Faema: Revitalising a historic brand
Faema, the Italian coffee machines manufacturer, wanted to promote its sponsorship of the Giro d’Italia with a large-scale activation targeting cyclists.
Brands
Mind: Running to improve mental health
Recognizing the link between physical health and mental wellbeing, Mind turned to Strava to craft an engaging Sponsored Challenge to raise funds and awareness – Mind’s 50km for mental health.
Brands
Eight Sleep: Raising awareness of sleep fitness
Eight Sleep wanted to create relevance, raise brand awareness and generate revenue among active people – one of their key audience segments.
Brands
Lululemon: Enabling human connection, online to offline
Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing. The brand partnered with Strava to inspire a global community as well as reach new customers.
Brands
Le Col: Leading The Pack
Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.
Brands
The Feed: Reach New Audiences & Future Customers
The Feed wanted to reach new audiences, acquire new customers, and change perceptions around who their brand was for.
Brands
Sweaty Betty: Reaching Global Audiences
Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.
Brands
PowerBar: The Taste of Sport
PowerBar came to Strava looking to strengthen brand loyalty and build awareness of their new design via a two-week cycling challenge.
Brands
REI: Cycle State of Mind
After running a co-branded challenge in 2020 for runners, REI approached Strava in early 2021 to run a cycling challenge to grow their Strava club and boost their recognition in the cycling community.