Case Studies
Brands
Nuun: Engaging their audience to stay hydrated
Nuun wanted to inspire athletes to stay hydrated to do more, go further and recover faster.
Brands
Switzerland Tourism: Growing awareness & generating demand
Representing a country renowned worldwide for its stunning landscapes, Switzerland Tourism wanted to grow awareness of Switzerland’s urban tourism within the German market.
Groups
Atlanta Track Club: Supercharging the AJC Peachtree Road Race
The Atlanta Track Club aimed to take its digital presence to the next level, ramp up participant engagement and skyrocket race registrations for the Peachtree Road Race.
Groups
London Marathon Events: Inspiring Active Lifestyles
London Marathon Events wanted to inspire people to be active and engage their community.
Groups
Valencia Ciudad del Running: Simplifying Running for Visitors and Locals
Valencia Ciudad del Running is enhancing the run experience in Valencia for visitors and locals by integrating Strava routes and embeds on QR codes and their website.
Groups
Giro d’Italia: Growing a Global Community
The Giro d’Italia sought to further enhance community growth and core cyclist engagement through strategic activations on Strava.
Brands
Solgar: Building Brand Equity
Solgar, a nutritional supplement brand, turned to Strava to help build awareness with active people around The Great North Run – one of the UK's largest races.
Brands
Nature’s Bakery: Building lasting relationships with consumers
Nature’s Bakery wanted to drive awareness and brand engagement as people prepped and stepped back into the grind of the school year.
Brands
Smartwool: Engaging and motivating the outdoor community
Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.
Brands
Tribe: Leading a revolution in sports nutrition
TRIBE launched a series of challenges to connect with Strava's audience of athletes and build awareness for the TRIBE 1,000,000 Mile Challenge.
Brands
Faema: Revitalising a historic brand
Faema, the Italian coffee machines manufacturer, wanted to promote its sponsorship of the Giro d’Italia with a large-scale activation targeting cyclists.
Brands
Mind: Running to improve mental health
Recognizing the link between physical health and mental wellbeing, Mind turned to Strava to craft an engaging Sponsored Challenge to raise funds and awareness – Mind’s 50km for mental health.