GRVL Events: Building Community Through Gravel Biking Events

GRVL Events organizes World-class gravel cycling events in the world’s most spectacular gravel destinations: FNLD GRVL in Lahti, Finland, SBT GRVL in Steamboat Springs, CO, or RADL GRVL in Adelaide, South Australia. SBT GRVL gathers more than 3,000 participants each year.

As part of their drive to build engagement and awareness in their events, GRVL leveraged the Strava platform to grow awareness and drive participation.

Managing Clubs around all their major races, the organizers post regular news and updates, and share route teasers and athlete stories. They also host regular events around their races, including hosted social ride-outs from their clubs to keep the community engaged.

On their race websites, they use Strava Route Embeds to showcase each course in an interactive manner and highlight aid stations e.g. RADL Events. Participants can easily send the route to their device or explore the event map directly on the event website. The embeds are also connected to their Strava clubs which help to grow their community and raise awareness.