How to Grow Your Club & Events

You've built your club, you're posting great content and your events are bringing people together. Now it's time to grow. Strava gives you built-in tools to expand your reach, attract new people and turn every event into an opportunity to build your community.

Here’s how to make it happen -- whether you’re growing from 10 members or 10,000.

People can’t join what they can’t find. A few quick moves make your club more visible and more shareable:

• Share your club. From the mobile app, share your club on social media, via email or by text directly from the club page. Strava generates a Club Flyer you can share to Instagram, Snapchat or save and post anywhere. It’s the fastest way to get your club in front of new people.

• Create a Vanity URL. Go to your club settings and set a custom URL like strava.com/clubs/yourclubname. It's easy to remember and easy to share across social media, email and flyers.

• Complete your Club Page. On mobile, go to Groups → Clubs → your club and tap Edit Club Details from the action carousel at the top of your club page. On the web, click the Edit Club button next to your club name. Fill in your description, activity type, sport and location. Clubs with complete pages attract more people. (Pro tip: profile photo at 248px x 248px and cover image at 1180px x 579px give you the best results.)

• Choose your club type tags. When setting up your club on mobile, you can select up to three tags that describe your club type. These help people understand what your club is about when they find you.

• Link to your other channels. If your club has a website or social presence, add those links in your club info. It builds trust and gives prospective members more context.

Every event you create is an opportunity to reach active people beyond your current club. With Event Browse, people on Strava can discover events happening within 20 miles of their location -- even if they've never heard of your club.

Here's how Event Browse works:

1. People open the Strava app and tap Groups from the bottom navigation.

2. They tap the Clubs tab to browse events in their area.

3. Events automatically populate based on their location and default sport type (set in their profile).

4. They can tap Filter to narrow results by date (today, 7 days, 30 days or custom range), location (near me, virtual or pick a city), format (Social, Workout or Competition) and distance range.

Maximize your visibility in Event Browse:

• Make sure Discoverable is toggled on when you create each event. This is the switch that controls whether your event appears in browse results.

• Host events consistently. Clubs that host regular events show up more often and build recognition over time.

• Write descriptive event titles. Think about what someone nearby would search for. "Saturday Morning 5K Group Run" is more discoverable than "Weekly Run."

• Fill in every detail. Events with a complete description, meeting point, route and pace groups stand out -- especially to people discovering you for the first time.

• Set the right Event Type. Choosing Social, Workout or Competition helps your event appear in the right filter results.

Private clubs can still host public, discoverable events. Your club's privacy settings don't limit your event's visibility when you toggle Discoverable on.

Your members already know why your club is worth joining. Give them reasons to spread the word:

• Encourage club tags. When members mention your club in their activity or post descriptions, their followers see it -- and some of them will want in.

• Let joins do the talking. Every time someone joins your club it shows up in their followers' feeds with a prompt to join. The more active and appealing your club looks, the more likely others are to tap through.

• Lean on Activity Event Match. When members record an activity that matches your event (starts within ±30 minutes and near the meeting point), the event and club name automatically appear on their activity in the Strava feed. That's free visibility to every one of their followers.

• Share event activities as posts. After a group event, reshare an activity as a Club Post. It shows prospective members what being part of your community actually looks like.

• Encourage members to share events and your club. Ask members to share upcoming events with their social networks or forward the club link to friends. Every share puts your club in front of people you couldn’t reach on your own.

• Invite the plus-one. Encourage members to bring someone along to the next event. A personal invite from a friend is still the most effective way to grow a community.

Strava is where your club lives, but growth happens everywhere. Take your presence off-platform:

• Share your Vanity URL everywhere. Post it on Instagram, Facebook, X or wherever your audience spends time. A simple "Join our Strava club" with your custom link can drive steady new joins.

• Include it in event communications. If you promote events through email, newsletters or partner channels, drop your club link so people can stay connected after the event.

• Cross-promote with local communities. Partner with local shops, gyms or other clubs to reach active people who haven't found you yet.

• Push Strava content to other platforms. Strava integrates with Instagram, Facebook, X and Snapchat -- making it easy to share activity photos and content with a broader audience. More on sharing here.

• Invite through Strava. You can invite people to your club directly on Strava if you follow each other. Otherwise, share your club link in activity comments, messages or external channels to bring people in.

Growth isn't a one-time effort. The clubs that grow the fastest are the ones that stay consistent:

• Post regularly. Two to four times per week keeps your community engaged and your club visible in the feed.

• Host events on a recurring schedule. Set your events to repeat weekly or monthly. A predictable cadence builds habits and keeps people coming back.

• Use Event Insights to track your progress. As an admin, tap the Event Insights button on your club page to see attendance data for your recent events and compare them over time. The more members who record their activity on Strava, the more accurate and useful your insights become.

• Engage with your community. Respond to comments, give kudos and make people feel welcome. Active clubs attract more active people.

Every event, every post and every share brings someone new through the door. Keep showing up and your community will too.