How to Connect with Your Members

A strong club isn't built on events alone -- it's built on connection. The clubs that thrive are the ones where people talk, share and show up for each other. Strava gives you the tools to make that happen -- from posts that keep your community connected between events, to real-time messaging that brings every conversation into one place. No more scattered group chats. No more missed updates. Just your club, talking where they already are.

Here’s how to put them to work -- and keep your members talking long after the activity ends.

Every great club has a heartbeat -- and Club Posts are yours. They’re your main way to share updates, stories and content with everyone in your club, and to spark conversation and engagement among your members. Posts live on your club page, show up in people’s Strava feeds and send a notification to every member. One post can reach your entire community at once.

How to create a Club Post on mobile

1. Open the Strava app and tap Groups from the bottom navigation.

2. Tap Clubs and select your club.

3. Open the Posts tab and tap the plus icon.

4. Add your post title, description and optionally a photo or activity.

5. Tap Publish.

How to create a Club Post on web

1. Go to your club page on strava.com.

2. Click the option to create a new post.

3. Add your title, description and any media. Click Publish.

Posts aren’t limited to admins. Depending on your club settings, members can create posts too -- which turns your club feed into a shared space where the whole community contributes. You can configure who can post from your Club Settings.

Keep your feed fresh

The best club feeds aren’t all announcements or all recaps -- they’re a mix. Variety keeps people scrolling, engaging and coming back for more.

• Event promotions. Announce upcoming events, share the route or build anticipation with a countdown. Attach the event link so people can RSVP directly.

• Recaps and highlights. Post photos from a recent event, share a standout moment or attach an activity from the day. Recaps show new members what they’re missing and give attendees a reason to come back.

• Training tips and resources. Share a workout idea, a favorite route or advice for the season. This kind of content positions your club as a place to learn, not just show up.

• Member spotlights. Celebrate a PR, a milestone or just someone who showed up consistently. It makes people feel seen and motivates others to get involved.

• Community updates. New admin introductions, schedule changes or a note about what’s coming next. Even a short update signals that the club is active and organized.

• Conversation starters. Ask a question, run an informal poll or throw out a challenge. “What’s your goal for this month?” or “Drop your favorite post-run meal” gets people talking and shows the community is alive.

Make your posts stand out

Knowing what to post is half the job. How you post it determines whether people actually stop and engage.

• Lead with the title. Members receive a push notification with the title of your post. Make it specific and worth tapping. A title like "Saturday's route is live" works harder than "Update."

• Attach photos and activities. Posts with visuals get significantly more engagement. A photo from a group ride or an attached Strava activity stands out as people scroll their feed.

• Post two to four times per week. Consistency keeps your community active without crowding anyone's feed.

Members will also see your posts as they scroll through their Strava home feed -- which is why photos and activities make a real difference.

More on creating engaging club posts here.

Build a community that keeps coming back

Posting content gets things started. Creating space for members to connect with each other is what makes it last.

• Be responsive. When members comment on your posts, respond. People keep people active -- and that includes you.

• Welcome new members. A quick post welcoming people who recently joined makes them feel like they belong from day one.

• Bring in more admins. Give trusted members the ability to post, schedule events and moderate conversations. On mobile, go to your club's Overview tab, tap View all members and tap the three dots next to a member's name to promote them to admin. More voices make a richer community.

The new member who asks a question and gets fifteen replies in an hour. The "who's bringing the coffee?" thread that somehow becomes a weekly tradition. Those moments are what turn a group of people into a real community — and right now, they're scattered across group chats and messaging apps your members forgot they joined.

Club Messaging brings those conversations home to Strava, where your members already track their progress, find your events and connect with each other.

Channels that match how your club actually talks

Club Messaging is organized into channels — dedicated spaces for specific conversations, so the post-ride coffee debate doesn't get buried under event logistics. You set the structure. Your members bring it to life.

Channels are defined by their posting permissions:

• Admin-only posting — Only admins can post here, but all members can react. This permission setting is ideal for important updates like event logistics, schedule changes, and news the whole club needs to see.

• All-member posting — These are open conversation spaces you create around any topic, such as "Coffee Runs," "Gear Recommendations," or "Weekend Training." Members browse channels and join the ones they care about.

All channels are open to every club member. There are no private or invite-only channels. Club Messaging is available to clubs with two or more members, and Strava users under 18 will not have access.

Set the tone from day one

Clubs automatically get an Announcements channel with all current members added. New members join when they enter your club. You're ready to go before you've done a thing.

You can access Club Messaging from three places: the Club Detail Page (tap the messaging bar to open the Club Hub), the Global Messaging Hub (the message icon in the top-right corner of your home screen) or directly from in-app notifications when a new channel or message comes in.

The first time you visit your Club Detail Page after Club Messaging becomes available, you'll see a welcome module introducing the feature. Tap in, post your first announcement and set the tone for what this space is going to be. That first message matters — it tells members this is a place worth paying attention to.

From there, build out the channels that match your community:

1. From your Club Detail Page, tap or click the message icon to open the Club Hub, or open the Global Messaging Hub and tap or click your club.

2. Tap or click Create new channel and enter a channel name and an optional description.

3. Choose who can post: All club members or Admins only.

4. Choose how members are added: Add all club members automatically (current and future) or Club members can opt in.

5. Tap or click Create channel.

Members receive a notification when a new channel is created. Your club can have up to 100 channels.

Tools your community will actually use

The best club conversations aren't just words on a screen. They're route shares that turn into weekend plans and polls that settle the "hills or flat?" debate.

• Share Strava content. Drop a route into a channel so the group can preview Saturday's ride. Share an event so members can RSVP without leaving the conversation. Link to another club you want to spotlight.

• Run polls. "North loop or south loop?" "6 AM or 7 AM?" Let the group decide in real time instead of counting replies in a thread that three people missed.

• Thread replies. When a conversation branches, threaded replies keep things organized so side discussions don't drown out the main topic.

• React with emoji. A quick thumbs-up keeps the energy going without adding noise.

• Pin what matters. Admins can pin key messages to the top of any channel — meeting points, weekly schedules, club guidelines — so the important stuff never gets buried.

In Announcement channels, only admins can post, keeping things focused. In discussion channels, the floor is open to everyone.

Make messaging the center of your club

The clubs that get the most out of messaging treat it like a living room, not a bulletin board. Here's how to make it work from the start:

• Start with structure, not volume. Two or three channels is plenty — Announcements, a General channel and maybe one for your most popular activity. Add more as conversations naturally develop. Empty channels feel like a ghost town, and nobody wants to be the first person to talk in one.

• Use Announcements like a heartbeat. Post consistently — weekly schedules, event reminders, shout-outs after a great turnout. Members learn to check Announcements the way they check their feed. Predictability builds trust.

• Give discussion channels personality. The best communities have room for the stuff that doesn't fit anywhere else. A "Post-Run Coffee" or "Kit Check" channel gives your members a reason to open the app even on rest days.

• Pair messaging with posts. Posts reach everyone in their Strava feed. Messaging is where the follow-up happens. Announce an event with a post. Coordinate the details in a channel. They work best together.

• Let your members lead. Promote active members to admin so they can start conversations, create channels and keep things moving. The best clubs have more than one person keeping things going.