Como começar um clube no Strava (1)

Events bring your club to life. They turn a group into a real community - people who show up, move together and keep coming back. Whether you're organizing a weekly group run, a monthly social ride, a one-off community meetup or a joint event with another club, Strava makes it easy to create, manage and promote events right from your club.

Here's how to get started and how to make every event count.

Only club owners and admins can create events. It takes a few minutes to set one up and even less for people to start joining.

On the mobile app

1. Open the Strava app and tap Groups from the bottom navigation.

2. Tap Clubs and select your club.

3. Tap Create an event from the club page.

4. Fill in the fields -- start with what’s required, then complete as many optional fields as you can. The more detail you add, the more likely people are to show up.

5. Tap Create.

On the web

1. Go to your club page on strava.com.

2. Click Add Club Event.

3. Fill in the fields and click Create.

The required fields get your event live, but the optional fields make it worth attending. Here’s every field in the event form, listed in the order it appears. Anything marked (Required) must be completed to publish your event -- the rest is up to you.

• Event Name (Required). Your event’s title. Must be between 3 and 125 characters. A clear, specific name like “Saturday Morning 5K Group Run” is more discoverable than “Weekly Run.”

• Sport Type (Required). Choose the sport for your event from the dropdown. You can also toggle on Skip the sport if your event isn’t tied to a specific activity.

• When (Required). Set the date and time for your event.

• Recurring. Toggle this on if you host a regular activity. You can set the event to recur weekly or monthly -- it builds habits and saves you from recreating the same event each time.

• Starting Location (Required). Search for a location or drop a pin on the map. First-timers will appreciate knowing exactly where to go. You can also toggle on This event is virtual if your event doesn’t have a physical meeting point.

• Description. Add context that helps people decide to join -- what to expect, what to bring, who the event is for or anything else attendees should know ahead of time.

• Discoverable. When toggled on, your event appears in search and recommendations, which means active people nearby can find it through Event Browse -- even if they haven’t joined your club.

• Event Type (Required). Choose Social, Workout or Competition. This tells attendees what kind of energy to expect and helps your event surface in the right Event Browse filters.

• Pace Group. Toggle this on to define a pace range for the group in your preferred unit (min/km, min/mi, kph or mph). It gives attendees a sense of intensity and helps people find the right fit.

• Who Can Attend. This section includes toggles for Women only and Club members only. The people who show up shape the vibe, and these settings give you control over who can join.

• Capacity Limit. Toggle this on and set a maximum number of attendees. Once capacity is reached, the Join button will show the event as full.

• Route. Select a route from your saved routes or -- if you’re a subscriber -- create a new one directly from the event. A visible route gives attendees a preview of the course and keeps everyone on track.

• Distance. Set the total distance for your event so attendees know what they’re signing up for.

• Surface. Set the surface type so attendees know what to prepare for.

Good to know: events can’t be edited after the start time passes and are currently limited to duration of one day.

Running in-person events comes with real responsibility. With club waivers, you can require people to accept terms you define -- like a liability waiver or a photo release -- before they RSVP for your events.

Waivers apply at the club level, not per event. People accept once for the club and can RSVP for any future event without accepting again -- unless you update a waiver or add a new one.

Setting up a waiver

1. Open the Strava app on mobile or Web and go to your club page.

2. Tap Settings, scroll to Events and tap Waivers.

3. Tap Add a waiver.

4. Enter a title -- include a version or date, like "Liability Waiver March 2026," so you can track revisions.

5. Paste your waiver text. Formatting tools aren't available, but you can paste in preformatted text.

6. Read and confirm the Important Information section, then tap Use this waiver.

Once you activate a waiver, Strava prompts people to accept it the next time they try to RSVP for one of your events. If they don't accept, they can still stay in the club and view content -- they just can't RSVP.

Managing waivers

• You can have up to five active waivers at the same time -- like a liability waiver and a photo release. People must accept all active waivers to complete their RSVP.

• Waivers can't be edited after creation. To revise one, create a new waiver with your updated content and deactivate the original. When you do, people will need to accept the new version before their next RSVP.

• To deactivate a waiver, select it in your waiver settings. Deactivated waivers and their acceptance records stay on file -- they aren't deleted.

Viewing waiver acceptances

• On the mobile app, select a waiver in Settings to see who has accepted.

• On the web, go to the Waivers tab on your club page, where you can also download a CSV of all signatures.

• For each acceptance, you'll see the person's name and the date they agreed.

Good to know

• People under 18 can't accept waivers. Because accepting a waiver is required to RSVP, anyone under 18 won't be able to join events at clubs that require waivers. If your club includes younger participants, you'll need to handle parental consent outside of Strava.

• Strava does not provide legal advice. Strava provides the tool to create, distribute and collect waivers, but does not review, approve or advise on waiver content. You're responsible for making sure your waiver is legally valid and compliant with applicable laws. Strava recommends consulting a qualified lawyer in your jurisdiction before requiring waivers -- especially if your club has people or events in multiple regions.

• Strava retains waiver records for three years from the date of acceptance, even if someone leaves the club or deletes their account.

• Waivers are not currently available in all regions. While we are actively working on expanding this feature to more regions, waivers are only available in the United States, United Kingdom, Canada and Australia at this time. Stay tuned for more information!

A great event deserves an audience. Once your event is live, spread the word so the right people find it:

• From the mobile app, tap the share icon on the event page to share the event flyer directly to Instagram or Snapchat. You can also share a link via text or email, post it to your Strava feed or share it to other clubs you're in.

• On the web, copy the event link and share it across your channels.

• People who RSVP will automatically receive a push notification 24 hours before the event starts.

Your club already has a built-in audience, but your events can reach far beyond it. With Event Browse, active people on Strava can discover events happening near them -- even if they've never joined your club.

Here's how Event Browse works for people searching:

1. They open the Strava app and tap Groups from the bottom navigation.

2. They tap the Clubs tab to see events in their area.

3. Events automatically populate within a 20-mile radius of their current location.

4. They can tap Filter to narrow by date (today, 7 days, 30 days or custom), location (near me, virtual or a specific city), format (Social, Workout or Competition) and distance range.

To make your events stand out in browse results:

• Use a clear, specific title. "Saturday Morning 5K Group Run" is more discoverable than "Weekly Run."

• Complete every field. Events with descriptions, routes, meeting points and pace groups stand out -- especially to people who don't know you yet.

• Host events consistently. Clubs that run regular events show up more often and build recognition over time.

• Make sure Discoverable is toggled on. This is the switch that controls whether your event appears in Event Browse.

Private clubs can still host public, discoverable events. Your club's privacy settings don't limit your event's visibility if you choose to make it discoverable. 

Please note, women-only events will only show up on Event Browse for those who have their gender set as “woman” on their Profile. If your Event is set for club members only, non-members won't see it on Event Browse.

The activity doesn't have to end with the cool-down.

Activity Event Match

When attendees record their activity on Strava, it can automatically match to your event. A match happens when an activity starts within ±30 minutes of the event’s listed start time and near the event’s starting location or route start point. When matched, the event and club name appear on the activity in people’s feeds -- giving your club visibility to their followers. Attendees who RSVP also get a shareable asset they can post to celebrate showing up, which gets their networks interested in your events too.

Club Event Insights

As a club admin, you get a snapshot of who attended. Twelve hours after an event, you'll receive a push notification that your insights are ready. You can also tap the Event Insights button on your club page (visible to admins only). Insights show how many people recorded on Strava and compare attendance to your previous event -- so you can track how your community is growing. You can view insights for up to five recent events.

Post a recap

Share photos, highlights or a quick thank-you in a club post. It keeps the community feeling active and gives people a reason to come back for the next one. Learn more about creating engaging club posts.

That’s it. You’ve got the tools to create events that bring people together, grow your community and keep them coming back. Now go set one up -- your club is waiting.