Tinman Elite: Transparent Engagement with Elite Athletes

Founded in 2017 out of Boulder, Colorado, Tinman Elite strive to show a different side to the world of pro running with honest communication and connection with their community. Leveraging Strava as a platform, the group built a highly engaged, fast growing community on Strava by sharing stories, and encouraging questions from the audience.

But Tinman Elite don't just use Strava as a means to ask and answer questions. As a group centred on building performance through both one-on-one and group coaching sessions, they have leveraged Strava to provide discounts and early access to coaching opportunities with this group of elite runners.

In this respect, they are not only using Strava as a platform to build awareness and engagement, but they are also driving the growth of their business through the Strava community.