Sponsored Segments

Sponsored Segments let you extend your reach from IRL to digital

Activate on the ground

Segment challenges allow brands to activate on the very same course that the event participants use in real life.

How Chipotle Created a Running Craze

Read the case study

Perfect for major events

Segment challenges are the ideal format for activating around major races and extending your reach from IRL to digital.

Activate on the ground

Segment challenges allow brands to activate on the very same course that the event participants use in real life.

How Chipotle Created a Running Craze

Read the case study

Perfect for major events

Segment challenges are the ideal format for activating around major races and extending your reach from IRL to digital.

Over 50% of Marathon Major participants upload their races to Strava.

The biggest running events, in the biggest cities, are all powered by Strava. Over 50% of Marathon Major participants uploaded their races to Strava in 2022.

Strava is the home of the race results, photos & videos capturing the energy of each event, race recaps, celebrations, routes and so much more. Athletes love sharing their race experiences on Strava.

In 2022, The TCS NYC Marathon had over 7 million earned impressions from athlete uploads on marathon weekend alone.

Why choose Sponsored Segments

IRL to Digital

No other activation allows you to completely connect digital engagement with real-life locations and accomplishments.

Great brand moments

Sponsored Segments link brands to people around their physical achievements. Maybe that's why our campaigns regularly win awards.

Local to Global

Whether activating around individual retail locations or major races, to multiple cities around the world, Segments allow you to target from hyperlocal to worldwide.