Sponsored Challenges

Sponsored Challenges

Provide motivation for active people – with your brand at the center.

Reward people for getting active

Target a cohort of Strava users to get active in return for a reward, redeemed on your website.

Drive awareness and sales

You offer the Challenge – be it based on distance, time or something else related to your brand – and the incentive, e.g. a discount or an entry to a grand prize drawing. Athletes see the challenge and join it – and their followers will see that they’ve done so.

Challenges appear naturally on the Strava platform and are a proven way to promote awareness, drive revenue and build your audience.

A unique way to engage

Challenges are designed to be an authentic way to motivate athletes to do what they do best – get active.

Driving engagement at scale

When users join or reach milestones within a challenge, their followers are notified within the Strava feed. The effect? Lots of folks join the party.

How Challenges Work

1

Step One

Discovery

A Strava user discovers a challenge via sources including their feed or our dedicated challenge gallery

2

Step Two

Participation

The user works to achieve their goal, also prompting others to join the challenge

3

Step Three

Reward

User completes the goal and claims the reward – prompted by dedicated notifications.

4

Step Four

Conversion

User completes the reward flow on the brand partner's site, whether a discount, signup or a charity donation (or anything else)

Build your perfect challenge

Endless variations

Choose from targeting by sport type, location and demographics, and create endless variations with incentives and multiple challenge types.

Expert support

Our team will guide you every step of the way, helping you create the right challenge to suit your business objectives.

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Case Studies: How Brands Activate on Strava

Our Challenge Types

Streak

Complete x activities/week for x weeks.

Duration

Complete x minutes in a single activity or over x weeks.

Segment

Complete a defined Strava segment.

Distance

Complete x km in a single activity or over x weeks.

Altitude

Climb x m in a single activity or over x weeks.

Collective

Participants join forces to complete x km in total.

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Days Active

Upload an activity on x days per month

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Carbon Saved

Save x carbon emissions over x weeks

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Best Efforts

Run/ride your best effort in a given period

Source: Multisport Research 2022

Sponsored Challenges increase average brand recall by 2x

Take the first steps to growing your brand on Strava

Get Started

Challenge FAQs

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