The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Reach the world's active people.
You can be an interruptive ad for them on another platform, or their source of motivation on Strava.
Our audience
How Brands Activate on Strava
Sponsored Challenges
Sponsored challenges allow brands to set goals for active people and provide motivation in their lives.
Sponsored Segments
Segment challenges are perfect for activating around major races and extending your reach from IRL to digital.
Sponsored Challenges
Sponsored challenges allow brands to set goals for active people and provide motivation in their lives.
Sponsored Segments
Segment challenges are perfect for activating around major races and extending your reach from IRL to digital.
Our Audience Characteristics
Case Studies
Read how top brands grow with Strava
Source: Multisport Research 2022
Sponsored Challenges increase average brand recall by 2x
Why marketers love Strava
“Strava is not a typical channel, it's a community... it's created a lot of opportunity for us.”
Melanie Allen
CMO | Brooks
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue
VP Marketing | Chipotle
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira
Associate Director | Eight Sleep
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer
North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson
Head of Global Marketing | Smartwool
“Strava is not a typical channel, it's a community... it's created a lot of opportunity for us.”
Melanie Allen
CMO | Brooks
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue
VP Marketing | Chipotle
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira
Associate Director | Eight Sleep
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer
North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson
Head of Global Marketing | Smartwool
“Strava is not a typical channel, it's a community... it's created a lot of opportunity for us.”
Melanie Allen
CMO | Brooks
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue
VP Marketing | Chipotle
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira
Associate Director | Eight Sleep
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer
North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson
Head of Global Marketing | Smartwool
Take the first steps to growing your brand on Strava
Get Started
Audience data: GWI Core Q3 2024, Strava
Related Resources
View All
What Makes a Typical Strava User?
Everyone knows that Strava users are active, but what else do we know about this inspiring community?
New Balance "Runlock" wins Best International Campaign
In January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..
Sign up to our newsletter
Get the latest news, updates and guides on how to grow your brand with Strava.