Nature’s Bakery: Building lasting relationships with consumers

Why Strava

Nature’s Bakery wanted to find an experiential marketing channel to build lasting relationships with consumers, while driving email signups & brand awareness. Prior to the start of the 2023 school year, they wanted to craft an activation that helped them reach parents and active millennials. 

Nature’s Bakery’s consumers are casually active people who exercise just because they enjoy it, so naturally, there was a huge audience overlap with Strava. Thus, they partnered with us to craft an experience that would allow a relevant audience to have valuable engagement and brand association with one of their routine activities. Through the “200 Min for the Win” Challenge, Nature’s Bakery challenged Strava users to complete 200 minutes of movement in two weeks to make it inclusive & achievable for all athletes.

Impact

Nature’s Bakery aimed to foster and grow loyal customer relationships, and that is exactly what they did. During the two weeks their challenge ran, they managed to exceed their yearly goal of email collection by 2x, enabling them to reach more active achievers at scale. Additionally, they garnered nearly 6.1 million impressions globally, with the 121,000 challenge participants logging nearly 1.1 million hours of activity in two weeks.