Challenges start at $30,000, with exact costs depending on the nature and size of the audience you want to target.

We don't offer conventional advertising in Strava. Instead, we currently allow brands to sponsor challenges. We do offer additional ways to promote a challenge, including in-feed promotion, which can be an effective way to boost brand awareness.

Our Partner Managers will calculate this based on your targeting variables, and will give estimated total audience size, plus estimates on number of challenge impressions, joins and completions.

Currently, we only offer Sponsored Challenges and Stories to brands, which start at $30,000. For brands with lower budgets, we recommend starting with Clubs to grow an organic community.

We intentionally do not support any third party tracking to protect the privacy of our users and the authenticity of their experience. We do however, allow (and encourage) advertisers to customize tracking parameters in their reward URL – for athletes to claim a reward when completing a challenge.

A Sponsored Challenge is a complex product with many moving parts. Our team therefore requires a minimum lead time of three working weeks to launch an activation.