The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Be Part of the Runs that Matter
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Sponsored Segments
Sponsored Segments let you extend your reach from IRL to digital
Activate on the ground
Segment challenges allow brands to activate on the very same course that the event participants use in real life.
Perfect for major events
Segment challenges are the ideal format for activating around major races and extending your reach from IRL to digital.
Activate on the ground
Segment challenges allow brands to activate on the very same course that the event participants use in real life.
Perfect for major events
Segment challenges are the ideal format for activating around major races and extending your reach from IRL to digital.
Over 50% of Marathon Major participants upload their races to Strava.
The biggest running events, in the biggest cities, are all powered by Strava. Over 50% of Marathon Major participants uploaded their races to Strava in 2022.
Strava is the home of the race results, photos & videos capturing the energy of each event, race recaps, celebrations, routes and so much more. Athletes love sharing their race experiences on Strava.
In 2022, The TCS NYC Marathon had over 7 million earned impressions from athlete uploads on marathon weekend alone.
Why choose Sponsored Segments
IRL to Digital
No other activation allows you to completely connect digital engagement with real-life locations and accomplishments.
Great brand moments
Sponsored Segments link brands to people around their physical achievements. Maybe that's why our campaigns regularly win awards.
Local to Global
Whether activating around individual retail locations or major races, to multiple cities around the world, Segments allow you to target from hyperlocal to worldwide.
IRL to Digital
No other activation allows you to completely connect digital engagement with real-life locations and accomplishments.
Great brand moments
Sponsored Segments link brands to people around their physical achievements. Maybe that's why our campaigns regularly win awards.
Local to Global
Whether activating around individual retail locations or major races, to multiple cities around the world, Segments allow you to target from hyperlocal to worldwide.
How brands like yours have done it
Chipotle
Using Sponsored Segments to create a Chipotle-themed running phenomenon
The North Face
Using city-based targeting to drive award-winning awareness of their new shoe range
Solgar
Building brand equity with a Sponsored Segment at The Great North Run
Talk to our team to start your activation
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Related Resources
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Six Great Sponsored Challenges to Inspire Your Brand
Time and time again, brands have proven that Strava challenges can form the core of successful, innovative, and exciting brand activations.
Amplifying your challenge
Strava Sponsored Challenges can be an incredibly effective promotional tool. But to truly make the most of them, brand partners need to think about how best to construct and execute in several key areas.
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