Brands
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Reach the world's active people.
You can be an interruptive ad for them on another platform, or their source of motivation on Strava.
Get StartedAbout Sponsored Segments
Segments
Be Part of the Runs that Matter
Sponsored segments connect brands with runners through gamification and celebration of their daily run, trail adventure or that "once in a lifetime" marathon race.
Activate on the ground
Segment challenges allow brands to activate on the very same course that the event participants use in real life.
Segment challenges are perfect for activating around major races and extending your reach from IRL to digital.
>50
0
Of Marathon Major participants uploaded to Strava
0
Combined impressions from TCS NYC Marathon uploads
Athletic Achievements
Powered by Strava
The biggest running events, in the biggest cities, are all powered by Strava. Over 50% of Marathon Major participants uploaded their races to Strava in 2022.
Strava is the home of the race results, photos & videos capturing the energy of each event, race recaps, celebrations, routes and so much more.
Athletes love sharing their race experiences on Strava.
In 2022, The TCS NYC Marathon had over 7 million earned impressions from athlete uploads on marathon weekend alone.
Why Sponsored Segments?
IRL to Digital
No other activation allows you to completely connect digital engagement with real life locations and accomplishments.
Great brand moments
Sponsored Segments link brands to people around their physical achievements. Maybe that's why our campaigns regularly win awards.
Local to Global
Whether activating around individual retail locations or major races, to multiple cities around the world, Segments allow you to target from hyperlocal to worldwide.
How Chipotle did it
Case Study
Getting people running for their Lifestyle Bowls
Chipotle and running go together perfectly. The well-loved brand teamed up with Strava to create a Segment Challenge in major cities around the US.
The challenge? Complete the most attempts of a segment in return for lifestyle bowls for a year.
The result? Mayhem. And lots of reach for Chipotle.
Talktoourteamtostartyouractivation
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Everyone knows that Strava users are active - whether they’re a once a week (or less!) runner, a weekend cyclist, the nightly Peloton or Zwift user, or an elite ultrarunner or triathlete. But who makes up this community of active people?
Brands
Six Great Sponsored Challenges to Inspire Your Brand
Time and time again, brands have proven that Strava challenges can form the core of successful, innovative, and exciting brand activations.
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