New Days Active Challenges help brands to make people healthier

Sponsored Challenges motivate athletes to get out there and stay active, all while helping brands grow their audiences. 

Since their creation, challenges have allowed marketers to focus their activation by motivating their target audience in one of several ways, including distance, duration, altitude, collective efforts and more.

We’re now introducing a brand-new challenge type, Days Active. This allows brands to target users based on their habitual activity, rather than a dedicated goal around distance, time, duration or completing a particular segment. 

As well as a goal around simply being active on x days in a given period, brands can also combine with a minimum time or distance goal to give a small extra push to their audience.

And this doesn’t just mean a better way to target active people, this allows brands to drive positive behaviour change in their target audience. In our initial tests, we saw that Days Active challenge participants are active on up to 1.3 days more each month, meaning this easily accessible challenge goal seems to motivate people to get out there more often.

Days Active Challenges mean brands can motivate people on Strava, accessible to all levels and activity types. As well as driving more activity in a large scale audience, Days Active Challenges had a 79% completion rate, one of the highest of any challenge type. This shows that these activations are among the best ways to ensure a high level of challenge completions – and therefore reward redemptions – meaning great results for brands.

*based on data from the initial Ten Days Active Challenge

We’re already seeing many brands take advantage of this new challenge type, with Toyota, Buxton Water, Zalando and Duer (and many more coming soon) all running Days Active challenges to keep folks moving.

This new challenge type follows off the back of Strava’s innovative Commute to Curb Carbon activation – using a collective challenge to encourage users worldwide to reduce their carbon emissions and support Earthday.org.