Reach the world's active people.

You can be an interruptive ad for them on another platform, or their source of motivation on Strava.

How a Challenge Works

Challenges

Reward people for getting active

A brand chooses a way to challenge a target group of Strava users to get active in return for a reward, redeemed on their website. This drives large-scale awareness, engagement and conversion.

Discovery

How users discover Challenges

Strava users can find challenges from a variety of sources – from a dedicated Challenge gallery to in-feed callouts, emails and other promotion. When users join a challenge their followers get alerted directly in the feed, driving further engagement.

Participation

User works to achieve goal

As users work towards a goal, their followers receive further callouts to promote the challenge.

Completion

User claims reward

When the user completes the goal they are prompted – in app and through email – to redeem their reward on the partner website.

How to start a Sponsored Challenge

Step One

Consultation

Talking to our team to work out the best possible targeting, incentives and promotion to make your campaign a success.

Step Two

Goals

Define your objectives, whether brand awareness and reach, or signups and customer acquisition.

Step Three

Targeting

Identify your target segments based on location and activity types.

Step Four

Incentive

Choose a compelling incentive to maximize participation in your challenge.

Step Five

Assets

We’ll guide your team on the ideal copy and imagery needed for a great campaign.

Step Six

Launch

The challenge is published seven days before it starts to maximize participation.

How brands like yours have done it

Apparel

Lululemon

Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing and reach new customers.

Gear & Tech

Polar

Polar identified Strava as an important community to engage and sought to build a presence on the platform & highlight live segments on their devices.