Reach the world's active people.

You can be an interruptive ad for them on another platform, or their source of motivation on Strava.

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How a Challenge Works

Challenges

Reward people for getting active

A brand chooses a way to challenge a target group of Strava users to get active in return for a reward, redeemed on their website. This drives large-scale awareness, engagement and conversion.

Discovery

How users discover Challenges

Strava users can find challenges from a variety of sources – from a dedicated Challenge gallery to in-feed callouts, emails and other promotion. When users join a challenge their followers get alerted directly in the feed, driving further engagement.

Participation

User works to achieve goal

As users work towards a goal, their followers receive further callouts to promote the challenge.

Completion

User claims reward

When the user completes the goal they are prompted – in app and through email – to redeem their reward on the partner website.

How to start a Sponsored Challenge

Step One

1

Consultation

Talking to our team to work out the best possible targeting, incentives and promotion to make your campaign a success.

Step Two

2

Goals

Define your objectives, whether brand awareness and reach, or signups and customer acquisition.

Step Three

3

Targeting

Identify your target segments based on location and activity types.

Step Four

4

Incentive

Choose a compelling incentive to maximize participation in your challenge.

Step Five

5

Assets

We’ll guide your team on the ideal copy and imagery needed for a great campaign.

Step Six

6

Launch

The challenge is published seven days before it starts to maximize participation.

How brands like yours have done it

Apparel

Lululemon

Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing and reach new customers.

Gear & Tech

Polar

Polar identified Strava as an important community to engage and sought to build a presence on the platform & highlight live segments on their devices.

Apparel

Salomon

Salomon reached to set up a groundbreaking sponsored challenge and create a community centered around nordic skiing

Our available challenge types

Streak

Complete x activities/week for x weeks.

Duration

Complete x minutes in a single activity or over x weeks.

Segment

Complete a defined Strava segment.

Distance

Complete x km in a single activity or over x weeks.

Altitude

Climb x m in a single activity or over x weeks.

Collective

Participants join forces to complete x km in total.

NEW

Days Active

Upload an activity on x days per month

NEW

Carbon Saved

Save x carbon emissions over x weeks

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FAQ

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