Guides
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Reach the world's active people.
You can be an interruptive ad for them on another platform, or their source of motivation on Strava.
Get StartedHow Brands Activate on Strava
Digital Activation
Challenges
Motivate people to get active in return for a reward – all with your brand at the center.
Branded Content
Strava Stories
Tell your story to the active world with co-branded content
How we help brands
Engage with active people
Engage with thousands of active people while they do what they love.
Grow your community
Connect with your most dedicated fans and reach new ones.
Tell your brand story
Promote content to our audience of active people to build trust in your brand.
Our Audience
An active community
110 million
Active people have joined Strava
A Global community
195 countries
Athletes and clubs are active all over the world.
The world in movement
6 billion
Activities uploaded to Strava
Buying Activity
52%
More likely to buy from brands they see advertised
Demographics
94%
More likely to be in the highest socioeconomic segment
Demographics
2x
As likely to define themselves as trend-setters
LearnmoreabouttheextraordinaryaudienceofactivepeopleonStrava
What the Brands Say
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing
“Strava helped us reach a global audience interested in fitness”
Taryn Druce, UK & ROW Digital Marketing
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing
“Strava helped us reach a global audience interested in fitness”
Taryn Druce, UK & ROW Digital Marketing
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing
“Strava helped us reach a global audience interested in fitness”
Taryn Druce, UK & ROW Digital Marketing
Talktoourteamtostartyouractivation
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Guides
Grow your brand with Strava Clubs
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
Guides
What Makes a Typical Strava User?
Everyone knows that Strava users are active - whether they’re a once a week (or less!) runner, a weekend cyclist, the nightly Peloton or Zwift user, or an elite ultrarunner or triathlete. But who makes up this community of active people?
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