Brands
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Reach the world's active people.
You can be an interruptive ad for them on another platform, or their source of motivation on Strava.
Get StartedHow Brands Activate on Strava
Digital Activation
Challenges
Motivate people to get active in return for a reward – all with your brand at the center.
Branded Content
Strava Stories
Tell your story to the active world with co-branded content
What marketers say about Strava
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director | Eight Sleep
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing | Smartwool
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue, VP Marketing | Chipotle
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director | Eight Sleep
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing | Smartwool
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue, VP Marketing | Chipotle
“We were really impressed with the ability to directly drive revenue.”
Rafael Oliveira, Associate Director | Eight Sleep
“To be relevant in North America, we need to be on Strava.”
Michael Vollkommer, North American Marketing Manager | GOREWEAR
“Challenges are a great way to drive engagement and a natural fit for our brand.”
Denise Anderson, Head of Global Marketing | Smartwool
“Strava helped us reach a global audience interested in fitness”
Sweaty Betty
“We had a lot of fun with our branded challenges… the engagement was off the charts.”
Stephanie Perdue, VP Marketing | Chipotle
How we help brands
Engage with active people
Engage with thousands of active people while they do what they love.
Grow your community
Connect with your most dedicated fans and reach new ones.
Tell your brand story
Promote content to our audience of active people to build trust in your brand.
Our Audience
Buying Activity
52%
More likely to buy from brands they see advertised
Demographics
94%
More likely to be in the highest socioeconomic segment
Demographics
2x
As likely to define themselves as trend-setters
Gettoknowmoreaboutourextraordinarycommunity
0
Registered Users
0
Countries across the globe
0
Activities uploaded
Talktoourteamtostartyouractivation
Related Resources
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Brands
What Makes a Typical Strava User?
Everyone knows that Strava users are active - whether they’re a once a week (or less!) runner, a weekend cyclist, the nightly Peloton or Zwift user, or an elite ultrarunner or triathlete. But who makes up this community of active people?
Brands
New Balance "Runlock" wins Best International Campaign
In January 2023 New Balance worked with Mediahub London to get people out of the January blues, by moving and unlocking rewards at the same time, using Strava’s Sponsored Challenges as the centrepiece of the project.
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