Brands
Amplifying your challenge
Strava Sponsored Challenges can be an incredibly effective promotional tool. But to truly make the most of them, brand partners need to think about how best to construct and execute in several key areas.
Brands
Grow your brand with Strava Clubs
What is a Club?
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
Alongside Sponsored Challenges and activating with your brand ambassadors, Strava clubs are a key tool in any brand’s arsenal to unlock Strava’s full potential as a marketing channel. And they are an ever-growing part of the Strava experience.
How do I create a Club?
Getting started is easy:
Log into Strava on desktop devices and go to: strava.com/clubs/new
Upload your logo and relevant cover photo, vanity URL and description
How brands use clubs
Clubs are used by everyone from individuals organizing a local run, to established athletic groups, to national and global brands. If you're in the latter group, you're in the right place!
Our tips to win
Post Frequently
If you don’t engage with your community, they won’t engage with you.
Highlight ambassadors
Sharing content around your ambassadors’ latest adventures, training and tips builds brand love on Strava.
Use events
Events are a great way to drive engagement with your brand. When you create one, all club members are notified to join.
Use link tracking
Use UTM tracking to see the effect of your posts
Cross-Promote
Promote your Club on other platforms, for example your website, social media accounts and email
Share tips
Share training, nutrition, and other tips. When you help members lead a more active lifestyle, you’re driving brand love & loyalty.
Promote your products
Highlight your products in front an audience deeply interested in leading an active lifestyle.
Run giveaways
Everyone loves the chance to win awesome prizes. Running a giveaway is a great way to supercharge club engagement and grow club membership.
Get Verified
For well-known brands that run clubs on Strava, we offer a verification program to help identify your club as one of significant value to our community
Supercharge club growth
Want to really grow your Club?
Create a Sponsored Challenge to engage thousands of Strava users and boost Club joins.
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