As authentic as it gets. Become a Strava creator.

There’s no faking it here. That’s why athletes look to Strava creators for inspiration.

Build Your Personal Brand

Step One

Set up your profile

Use your real name and a profile image consistent with other networks. Highlight your achievements in your bio. Customize your URL in your profile settings.

Get Started

Step Two

Get Verified

Pro athletes get Pro badges and notable public figures get an orange check.

Find out more

Step Three

Find your Voice

Make your profile public so your community can find you. Share performance data alongside maps and photos when uploading activities.

Create Engaging Posts

Be Real, Be You.

No Filters

Be Yourself

Strava is the only place where athletes can truly paint a picture of their day-to-day life. No filters needed – just sweat and share!

Engage the Audience

Be open

Transparency Wins

Every effort counts on Strava, and sharing data like power, heart rate and pace can turn a simple activity upload into a newsworthy event.

Create Great Content

Communicate

Engage With Your Community

Respond to comments, follow your friends and give kudos. People keep people motivated – and that includes you!

Grow Your Club

Get the best out of Strava

Grow

Build Your Following

Grow an audience of active and engaged followers around the world.

Find Out More

Start a club

Create a Community

Develop a space where your followers can connect and support each other.

Get Creative

Monetize

Drive Sponsor Value

Drive value for your sponsors by featuring them in your posts.

Promote your sponsors

The Strava Badges

Pro Badge

The Pro Badge

This is an elite distinction given to a limited number of athletes competing at the top of their sport.

Learn More

Verified Badge

The Orange Check

The check recognizes public figures, noteworthy community builders and influential individuals around the world.

Learn more

Your content goes further on Strava

Average User Engagement Rate

4.80%

Strava

1.40%

0.40%

0.20%

*Comparing the average user engagement rate against other leading social networks.

Average User Content Reach

22.80%

Strava

9.40%

5.30%

2.20%

*Comparing the average user content reach against other leading social networks.

But don’t just take our word for it...

“My Strava community is my muse! They inspire me to keep pushing when I lack motivation or hit a rough part of my training.”

Latoya Snell

“Strava is my diary – it’s where I share my good days and bad days. Above all, it’s where I keep my best memories – those amazing days that will always be with me.”

José María López

“Strava has helped me to build an authentic community of followers who cheer me on every step of the way, and I love giving them a glimpse into my training and racing in return.”

Hillary Allen

“I travel all the time for races, and Strava makes it super easy for me to set privacy zones and create routes that are safe and make me feel comfortable away from home. It is an essential part of my training routine.”

Cory Williams

“Strava is the one social media network that fosters a sense of positive, fun competition and encourages people from all athletic spaces and abilities to be more active. It pushes me to be more consistently active.”

Andrea Ference

“Strava provides a unique and authentic way to share my daily life as a professional and it is where I connect with fans who follow me and support me.”

Audrey Cordon-Ragot

“My Strava community is my muse! They inspire me to keep pushing when I lack motivation or hit a rough part of my training.”

Latoya Snell

“Strava is my diary – it’s where I share my good days and bad days. Above all, it’s where I keep my best memories – those amazing days that will always be with me.”

José María López

“Strava has helped me to build an authentic community of followers who cheer me on every step of the way, and I love giving them a glimpse into my training and racing in return.”

Hillary Allen

Cory Williams

Andrea Ference

“Strava provides a unique and authentic way to share my daily life as a professional and it is where I connect with fans who follow me and support me.”

Audrey Cordon-Ragot

“My Strava community is my muse! They inspire me to keep pushing when I lack motivation or hit a rough part of my training.”

Latoya Snell

“Strava is my diary – it’s where I share my good days and bad days. Above all, it’s where I keep my best memories – those amazing days that will always be with me.”

José María López

“Strava has helped me to build an authentic community of followers who cheer me on every step of the way, and I love giving them a glimpse into my training and racing in return.”

Hillary Allen

Cory Williams

Andrea Ference

“Strava provides a unique and authentic way to share my daily life as a professional and it is where I connect with fans who follow me and support me.”

Audrey Cordon-Ragot