Guides
Grow your brand with Strava Clubs
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
The world’s athletic events are on Strava
Strava is the only network that captures the full story of every athletic event – from Turkey Trots to the Tour de France. Reach a new audience for your events and engage your community all year long.
Start Your ClubA Vibrant Global Community
Tour de France Femmes
89%
89% of the Tour de France Femmes 2023 professional riders are active on Strava
TCS New York City Marathon
51%
51% of TCS New York City Marathon 2023 finishers uploaded their activity to Strava (51,000 finishers)
GranFondo Whistler
61%
61% of GranFondo Whistler 2023 finishers uploaded their activity to Strava (5,000 participants)
The Strava Flywheel
Amplify Your Event
Athletes Drive Awareness
There’s nothing like seeing your Event all over Strava through athlete posts. It’s the social proof that other athletes look to when deciding what to sign up for next.
Powering Race Media
Strava Fuels Press Coverage
From winning activities to inspiring efforts, data stories or route embeds, journalists use Strava data to tell the story of Events.
Bring Your Event to Life on Strava
Step 1
Create Your Club
Your Club is the basecamp of your Event on Strava. Allow members to post for an even stronger community experience.
Step 2
Grow Your Club
Add the Strava logo to your site and inform your community about your Club on your channels. Word will spread naturally about your presence on Strava.
Step 3
Organize an Event
Create a Club event on Strava to generate awareness and garner RSVPs. All your Club members will be notified.
Step 4
Embed Your Event Route on Your Website
Drive Club joins by embedding world-class maps onto your website.
Step 5
Encourage Participants to Upload Their Race
When athletes upload their races to Strava, they’re promoting your event to their communities for free.
In2023,UTMBsuccessfullyengagedathleteswiththeirStravaclub,leadingto35%clubgrowthovertheeventperiod.
Grow Your Events with Strava
Utility
Use Route Embeds
Bring world-class mapping to your participants by embedding dynamic routes, complete with custom waypoints and a direct connection with your Club.
Virality
Engage Pros & Ambassadors
Boost community buzz by getting pros and ambassadors to upload their races, add their photos and tag your Club.
Visibility
Create Value for Your Sponsors
Drive visibility for the event sponsors by tags and mentions on Club posts, co-branded events, or challenge activations.
How Races & Events Are Activating on Strava
Related Resources
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Athletes & Organizers
How to Create an Event on Strava
It is quick and easy to set up an Event on Strava. In this article we look at the steps you need to take to schedule your first Event.
Athletes & Organizers
How to Create a Route with Strava’s Route Builder
Strava's Route Builder is a simple way to map races and events, or simply plan your next hike. This article explains how you can use the route builder for your race or event.
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