Amplifying your challenge
Strava Sponsored Challenges can be an incredibly effective promotional tool. But to truly make the most of them, brand partners need to think about how best to construct and execute in several key areas.
Grow your brand with Strava Clubs
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Grow your brand with Strava Clubs
What is a Club?
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
Alongside Sponsored Challenges and activating with your brand ambassadors, Strava clubs are a key tool in any brand’s arsenal to unlock Strava’s full potential as a marketing channel. And they are an ever-growing part of the Strava experience.
How do I create a Club?
Getting started is easy:
Log into Strava on desktop devices and go to: strava.com/clubs/new
Upload your logo and relevant cover photo, vanity URL and description
How brands use clubs
Clubs are used by everyone from individuals organizing a local run, to established athletic groups, to national and global brands. If you're in the latter group, you're in the right place!
Our tips to win
Supercharge club growth
Want to really grow your Club?
Create a Sponsored Challenge to engage thousands of Strava users and boost Club joins.
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Unlock Your Brand Ambassadors
Brand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance.
Six Great Sponsored Challenges to Inspire Your Brand
Time and time again, brands have proven that Strava challenges can form the core of successful, innovative, and exciting brand activations.
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